selling air compressors by making rats the customers, genius move

Someone decided that a basic air compressor needed an identity crisis, so they rendered it as a rat trap surrounded by photorealistic rodents casually shopping for one. This is the kind of fever-dream product marketing that makes you wonder if the designer was trying to make pest control cute or if they've simply lost their grip on reality. The cognitive dissonance of anthropomorphic rats examining a device designed to eliminate their kind is *chef's kiss* levels of unhinged.