
Built entire company solving problem nobody had, it's actually drugs
A Twitter post from Tero Isokauppila, founder of Four Sigmatic, explaining his business pivot with absurdist humor. He claims to have built an entire company around making drinkable mushrooms because nobody was asking for them, only to discover they taste good in coffee and have psychoactive effects.
Extracted text:
Tero Isokauppila
@TeroIsokauppila
Most people either love mushrooms or hate them.
Almost no one says, "Yum, I'd love to drink them."
So I built Four Sigmatic to change that.
Turns out.... they taste amazing in coffee.
The bonus? You feel it. Fast.